Useful business notes, minus the fog machine.
Short, practical articles about business thinking, customer journeys, margins, growth and the occasional corporate idea that needs taking outside for fresh air.
Contribution vs profit
Why revenue is not the same as value, and why contribution margin deserves more attention than it usually gets.
Markup vs margin
A deceptively simple pricing distinction that causes a surprising amount of commercial mischief.
Customer journey
What customers actually experience before they buy, after they buy, and while your internal process is quietly annoying them.
Persona mapping
A useful tool when it clarifies customer behaviour, a cardboard cut-out exercise when it does not.
The people challenges of scaling
Why informal structures work beautifully until they absolutely do not.
Will AI take my job?
A practical look at AI, work and the parts of business that still stubbornly involve judgement.